PROFESSIONAL EXPERIENCE


Sharda University, Greater Noida • Assistant Professor                                                      12/2019 – Present

As the Head of the Community Engagement program for all 14 schools at Sharda University, I am responsible for guiding, coordinating, and planning this vital initiative. This program has been one of the two best practices showcased by the university for NAAC, and I have contributed to the University’s A+ status in the latest assessment in 2023.

  • The courses I teach to undergraduate and postgraduate students include topics on – business analysis and statistical analysis, research methods, economics, international business, business environment and business writing.
  • Under the Community Engagement program, I have facilitated over 1,500 projects and 10,000 students, in the past 5 years. These programs have covered a wide range of topics that cover social development, environment, employment, agriculture, government schemes, women and human rights, medical surveys, and services, among others.
  • As the head of the program at the university level, I have responsibility for guiding, coordinating and planning the projects for all 14 schools of the university. During this period, I have produced 5 Annual Reports of the community engagement program. The program has led to publication of 16 articles in research journals, several patents, three books with 24 books chapter, and one special issue of the journal IJMIR.

Escalante/Grail Insights, Greater Noida • Consultant                                                          10/2019 – 11/2019

  • My responsibilities included guiding research projects, including working on proposals, project planning, research design and execution. During the 1-month engagement, I worked on three consumer-oriented projects. The employment was a contractual position.

Dynata (GlobalLogic), Greater Noida • Project Manager                                                     06/2016 – 03/2019

  • Developed successful long-term relationships with multiple international clients, while managing projects in digital and mobile market research, ensuring high-quality deliverables within timelines and budgets.
  • Oversaw end-to-end project management, including client servicing and account growth, client calls, instrument standardization, sampling control, and managing scripting and data processing teams.
  • Collaborated with cross-functional teams to ensure seamless project execution and provided leadership to ensure team motivation and engagement.

Kantar India (Earlier TNS India), Gurgaon • Senior Research Executive                            03/2010 – 08/2015

  • Managed client servicing for both domestic and foreign clients, providing consultation on research design, project requirement analysis, instrument design, field team briefing, and data analysis.
  • Conducted research projects across a range of industries, including satisfaction studies (consumer and channel), audits (mystery and online), concept and product tests, brand health studies, brand/ad tracking, pricing studies, market sizing, benchmarking, and omnibus surveys.
  • Managed surveys in various industries, such as CPG/FMCG, IT/Telecom/Technology/Media, Automobiles, BFSI, NGO/non-profit, and education.

InfoAnalytica Consultants, Ahmedabad• Team Leader                                                      09/2008 – 03/2010

  • Led business development efforts, identifying new opportunities, while maintaining successful relationships with existing clients.
  • Managed multiple projects concurrently, including team management and client servicing, ensuring timely and high-quality project deliverables. Collaborated with cross-functional teams, including data analysts, research associates, and marketing teams, to ensure seamless project execution.
  • Planned and executed research projects, including questionnaire and project design and quality assurance. The surveys conducted across various media, including online, phone-based, and face-to-face, ensuring accuracy and validity of data. The projects were related to strategy consulting (market entry, communication, product development), consumer behavior (segmentation, solutions required), and benchmarking (vendor benchmarking, firm comparison analysis).

Thomson-Reuters, Bangalore • Correspondent                                                                   02/2008 – 09/2008

  • Covered the European and North American markets in the financial sector
  • Conducted interviews with CEOs/CFOs of global MNCs in the energy and shipping sector.
  • Familiar with using sources of data such as ThomsonOne, Reuters 3000Xtra and Knowledgebase, Starmine, Factiva, Edgar Online, as well as analyst interviews, broker research notes, and press releases.

Pinig Systems, Noida • Business Analyst                                                                            05/2005 – 02/2008

  • Carried out market research, sizing and competitive analysis.
  • Handled market analysis, company valuation and financial statement analysis.
  • Analyzed investment bank reports about the companies and the sectors.
  • Wrote well analyzed and comprehensive reports.

Pentamedia Systems, New Delhi • Programmer                                                                 05/2001 – 02/2003

  • Conducted programming for various projects in the educational and corporate sector.
  • A demonstration project for IGNOU helped win a contract for Rs. 20 crores.

MAIN EDUCATIONAL QUALIFICATIONS

PhD              Indian Institute of Technology, Delhi 2016-2024.
Status – PhD completed. Passed course work with grade equivalent to 87%.

PGDM          Symbiosis Institute of Management Studies, Pune. 2003-2005.
Specialization: International Business. Passed with 66%

ADSE           Aptech, Noida. 1996-2000.
Advanced Diploma in Software Engineering (Hons) – 4-year course in IT). (Modules Covered: IT Project
Management, SDLC, Multiple Programming Languages, etc.)

B.Com.       IGNOU (Indira Gandhi National Open University), Delhi. 1996-2000. Passed with 54%.

12th Std.    Central School, Jammu, J&K, CBSE Board. 1994-1995.
Subjects: Maths, Biology, Chemistry, Physics, English. Passed with 67.4%.

10th Std.     Central School, Samba, J&K, CBSE Board. 1992-1993.
Subject: Science. Passed with 73.2%.

FDPs ATTENDED

2023       Cyber Security and Digital Forensics, 6-day course held by Security Centre of Sharda University. The course covered basics and practical aspects of cyber security and digital forensics.

2023       Crafting and Conducting High Quality Case Based Research, 5-day FDP by Prof. Vishal Gupta of IIMA. The course covered building case studies from field research, including the conduct of field research and case research publishing.

2023       E- Content Development, 5-day FDP held by Sharda University. The course covered how to create e-content and conduct online teaching classes.

2022       Panel Data Analysis, 5-day Executive Development Program held by Sharda University. The course covered R/R Studio, econometrics, linear regression, time series, & panel data analysis.

2021       Community University Engagement, 5-day Certificate Course held by Sharda University. The course covered the modalities and best practices of managing community engagement by Higher Educational Institutes (HEI).

2020       Academic Writing and Research Methodology, 5-day Certificate Course held by Sharda University.      Understanding of research methodology, academic writing, publishing requirements & strategy.

CERTIFICATES, COURSES AND WEBINARS

2023       Applied HTML5 Security, 5-day course on security of HTML 5 websites. The course covered awareness about security issues in HTML 5, and how to mitigate them, such as XSS, input validation, HTML sanitization, PostMessage, Local storage, middle are and websockets.

2023       AI For Everyone, 4-week course by Andrew Ng on Coursera. The course covered introduction to AI and the basics of managing an AI project in a firm.

2023       Generative AI For Everyone, 4-week course by Andrew Ng on Coursera. Introduction to Generative Ai and the basics of its application in society and in business sectors.

2022       Idea to Patent Course, 10-day email-based course from Turnip.co.in. The course covered how turning ideas into patentable documents.

2022       Patent Course, 14-day email-based course from Turnip.co.in. The course covered the basics of patenting to how to get global patents, including patent search, claims, infringements, classifications and families, patent landscape and value indicators.

2022       Patent Analytics Course, 10-day email-based course from Turnip.co.in. The course covered how turning ideas into patentable documents.

2022       Entrepreneurship Course, 14-day email-based course from Turnip.co.in. The course covered the basics of launching a startup, including problem identification and validation, TAM, MVP, Sales funnel, Go-to-market strategy, product market fit and building a team.

2021       SPSS for Beginners, 5-day Workshop held by Sharda University. The course covered the basics of running SPSS projects, queries and management of data.

2020       Vedic Maths, 1-day Workshop held by Sharda University. The course covered the basics of Vedic mathematical calculation.

2014       Statistical Analysis for Business Decisions, 10-day coursefrom EduPristine, Delhi. The course covered the basics of statistics and statistical analysis, types of regression and their interpretation, and the running and management of statistical models.

EVENTS & CONFERENCES CONDUCTED

2024       Awareness event on Indian budget, 1-day seminar to discuss the Indian budget. The event was organized to discuss and understand the 2024 union budget.

2024       Awareness visit to SMSE exhibition, 1-day industrial visit to exhibition held by Govt of UP. The event was organized to give exposure to students about the MSME initiatives taken by UP govt.

2022       Talk with Maj Gen GD Bakshi, motivational talk by esteemed guest, held for Sharda University students.   The event was a motivational talk delivered by Maj Gen GD Bakshi to the students of Sharda University, to take socially relevant projects as part of the community engagement program.

2022       Annual event of Uttar Pradesh & Uttarakhand Economic Association, member of the organizing committee for the 2-day event.

2021       Community Engagement Training, 3-day workshop held for Sharda University faculty. The training covered research project design, alignment with university objectives, questionnaire design, interviewing techniques and statistical analysis.

CONFERENCES ATTENDED

2022       Annual event of Uttar Pradesh & Uttarakhand Economic Association, 2-day conference. Presented paper as a co-author.

2019       AGBA Conference, 3-day conference, held at IIT Delhi, by Academy for Global Business Advancement, along with Milliken University (USA), IIM Rohtak (India) and GIFT Society (India). Presented paper as author.

2018       12th CODE Conference, 2-day conference, held by ISB Hyderabad on Digital Economy. Presented paper as author.